Media Sports & Entertainment

Activity carried out by firms in respect of distributing, promoting, marketing and advertising their products give rise to specific legal problems. When advising on marketing, promoting and advertising regulation, our specialists draw up analyses and opinions on provisions governing product advertising and distribution.

We also assist with devising solutions enabling firms to achieve their goals. We have broad experience in issues relating to public and non-public advertising, restrictions on advertising certain goods and services and using advertising databases, etc.We help media firms solve problems specific to the nature of their business.

Experience in areas such as telecommunications, IT, e-business, new technology and intellectual property rights enables us to give strategic advice on legal aspects of transferring services in this sectors.

Our lawyers have in-depth knowledge in all areas of Romanian and international broadcasting and media regulation. We counsel clients on issues ranging from general advice on the broadcasting and programming regulatory framework to commercial contracts such as disposal and acquisition of rights, production agreements including TV distribution channels agreements, output deals, license agreements, advertising agreements.

Experience of our lawyers

Our lawyers also represent sports organizations, sports broadcasters, sporting goods manufacturers, and financial concerns affiliated with the sports industry.

Advertiser-Vendor Contracts: drafting all types of agreements between advertisers and the vendors of advertising-related products and services, such as promotion agreements, public relations services contracts, co-marketing agreements and event-sponsorship agreements.

Consumer Protection: advising on the form of promotions, special offers and competitions, product labeling and packaging requirements.

Internet: drafting of a full range of Internet-related contracts required for their Web sites, including Web site development agreements, Internet advertising agreements.

Legal and Regulatory Services: assistance in obtaining the required authorization for advertisers and media players and on the establishment of new television channels, providing strategies ensuring avoidance of illegal and false advertising and protection from infringement. Assisting a television company on the acquisition of equipment necessary for providing digital television services.